He Gets Us

Copywriter/Creative Director/Photographer

How did the world’s greatest love story become known as a hate group? Our client saw Jesus as a radical activist that had been hatejacked by extremists. Rather than his name being associated with unconditional love, his name was being used to judge, harm and divide. And they asked us to fix it. My partner and I came up with He Gets Us — an idea that took the experiences of a man that lived two thousand years ago and retold them through a modern lens that allowed both believers and skeptics to relate to him in a new way.